About Course
COURSE OBJECTIVE:
This course structured according to the essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief. so that by the end of the course, they have the skill to employee each of the essential elements and formed their own creative brief.
WHAT YOU WILL GAIN FROM THIS COURSE
Learn how to think strategically to create creative ideas meet the communication objectives and help in solving the brand problem.
DIPLOMA STRUCTURE
Module 1: Introduction to Strategic Thinking
– Understanding the concept and importance of strategic thinking
– Differentiating between strategic thinking and strategic planning
– Exploring the benefits of cultivating strategic thinking skills
Module 2: Characteristics of Strategic Thinkers
– Identifying the traits and habits of strategic thinkers
– Developing a long-term perspective and embracing ambiguity
– Nurturing curiosity, critical analysis, and holistic thinking
Module 3: Strategic Mindset and Decision Making
– Shifting from tactical to strategic mindset
– Balancing short-term goals with long-term vision
– Making informed decisions aligned with strategic objectives
Module 4: Systems Thinking and Complexity
– Embracing systems thinking to understand interconnectedness
– Analyzing complex problems and identifying root causes
– Recognizing the impact of decisions on various stakeholders
Module 5: Environmental Scanning and Trend Analysis
– Conducting a thorough analysis of external business environments
– Identifying trends and disruptions that impact the organization
– Anticipating opportunities and threats in dynamic markets
Module 6: Creative Problem Solving and Innovation
– Applying creative thinking techniques to strategic challenges
– Encouraging innovative solutions to drive growth and change
– Integrating creativity into strategic decision-making processes
Module 7: Critical Thinking and Risk Assessment
– Developing critical thinking skills for evaluating options
– Identifying and assessing risks associated with strategic choices
– Balancing risk and reward to make informed decisions
Module 8: Scenario Planning and Future Thinking
– Exploring alternative scenarios for the future
– Anticipating potential outcomes and their implications
– Using scenario planning to adapt to different possibilities
Module 9: Aligning Values and Strategy
– Integrating organizational values into strategic decision-making
– Ensuring ethical considerations and social responsibility
– Building a culture that supports strategic alignment
Module 10: Change Management and Adaptive Strategies
– Navigating organizational change and transformation
– Developing strategies that adapt to evolving circumstances
– Leading teams through change with strategic clarity
Module 11: Collaborative Strategic Thinking
– Leveraging diverse perspectives for effective strategic thinking
– Techniques for fostering collaborative strategic discussions
– Overcoming challenges in group strategic decision-making
Module 12: Strategic Communication and Influence
– Crafting clear and compelling messages for strategic initiatives
– Communicating the rationale and benefits of strategic decisions
– Using persuasive communication to gain buy-in and support
Module 13: Strategic Execution and Performance Measurement
– Translating strategic visions into actionable plans
– Defining key performance indicators (KPIs) for monitoring progress
– Ensuring alignment between strategy and day-to-day activities
Module 14: Case Studies and Industry Insights
– Analyzing real-world examples of successful strategic thinking
– Learning from strategic thinkers and their approaches
Module 15: Applying Strategic Thinking
– Applying strategic thinking techniques to real-life scenarios
– Developing action plans for ongoing strategic practice
