STORYTELLING

COURSE OBJECTIVE

Students will know the power of the storytelling, the deference between some one who tells stories or a storyteller, they will learn how to observe a story or build a new one from scratch, and how to “story tell” to deliver a specific message for specific audience, in persuasive way, that touches audience and keep them engaged to the end. They will learn building a structure, crafting and producing either with words or by photos

​

​WHAT YOU WILL GAIN FROM THIS COURSE

“telling” your brand’s message in a form of a story that hooks your audience in an emotional way. 

DIPLOMA STRUCTURE

 Module 1: Introduction to Brand Building

– Understanding the concept and significance of brand building

– Exploring the role of branding in business success

– Differentiating between brand building and marketing

Module 2: Brand Identity and Visual Elements

– Defining brand identity and its components

– Creating memorable logos and visual identity systems

– Selecting brand colors, typography, and other visual elements

Module 3: Brand Strategy and Positioning

– Developing a brand strategy that aligns with business goals

– Identifying the target audience and understanding their needs

– Crafting a unique brand positioning statement

Module 4: Brand Personality and Values

– Exploring the concept of brand personality

– Defining the core values that guide the brand’s identity

– Creating a consistent brand voice and tone

Module 5: Brand Storytelling and Narrative

– The role of storytelling in building emotional connections with consumers

– Crafting a compelling brand narrative that resonates with the audience

– Incorporating storytelling across various brand touchpoints

Module 6: Building Brand Awareness

– Strategies for increasing brand visibility and recognition

– Leveraging traditional and digital marketing channels for brand exposure

– Creating impactful brand campaigns and activations

Module 7: Brand Loyalty and Customer Engagement

– Building strong relationships with customers for brand loyalty

– Creating meaningful interactions through customer engagement

– Fostering brand communities and advocacy

Module 8: Brand Experience and Touchpoints

– Designing a cohesive and consistent brand experience

– Mapping customer touchpoints and interactions with the brand

– Ensuring a seamless experience across online and offline channels

Module 9: Brand Extensions and Portfolio Management

– Strategies for extending the brand into new products or services

– Managing a brand portfolio while maintaining consistency

– Navigating the challenges of brand extensions

Module 10: Digital Brand Building and social media

– Building a strong online brand presence through social media

– Creating engaging content for digital brand building

– Leveraging social media platforms for brand growth

Module 11: Brand Measurement and Analytics

– Identifying key performance indicators (KPIs) for brand success

– Measuring brand awareness, perception, and loyalty

– Using analytics to evaluate the impact of branding efforts

Module 12: Brand Crisis Management and Reputation

– Strategies for managing brand crises and maintaining reputation

– Handling negative publicity and addressing customer concerns

– Building resilience and trust in the face of challenges

Module 13: Ethical Considerations in Brand Building

– Addressing ethical dilemmas and social responsibility in branding

– Ensuring that brand messaging aligns with ethical values

Module 14: International and Global Branding

– Exploring strategies for international and global brand expansion

– Adapting branding strategies for different cultural contexts

Module 15: Case Studies and Industry Insights

– Analyzing successful brand building case studies and their impact

– Learning from industry experts and real-world examples

Module 16: Capstone Brand Building Project

– Applying brand building concepts to create a comprehensive brand strategy

– Presenting the brand strategy, explaining creative choices and strategies