This advanced lesson about branding starts with a warm-up where students read a quote about the topic, explain what they think it means and say to what extent they agree with it. After that, they discuss questions about the brands that first come to mind when they think of some items (e.g. a soda, a laptop, sunglasses, etc.) and their loyalty as customers. Afterwards, students watch the first part of a video in which experts talk about branding. Before they do, students read a quote from the video and choose the option they think completes it. Then, they watch the video and check their answer. Next, students watch the rest of the video and check their listening comprehension by taking notes on specific topics (e.g. what brands are compared to and why).