About Course
The main objectives of this advanced lesson about branding are to:
- talk about consumer behaviour and brand-building strategies;
- watch a video and discuss what experts say about branding;
- practise vocabulary to talk about the topic.
With this lesson, students talk about branding and give their opinions on brand-building strategies. They watch an explainer video about branding, discuss the relationship between consumers and brands, read a text about a rising phenomenon among consumers and explore vocabulary related to branding.
