About Course
COURSE OBJECTIVE:
Students will get to examine the raw materials of creativity and learn how to gather them. They will get to organize various cognitive tools in order to produce creative output and transform their “idea” into a goal.
WHAT YOU WILL GAIN FROM THIS COURSE
No more MIND BLOCKING ANY MORE! Creative techniques for generating ideas and apply creativity to find solutions for real life advertising.
DIPLOMA STRUCTURE
Module 1: Introduction to Creative Thinking
– Understanding the concept and importance of creative thinking
– Differentiating between critical thinking and creative thinking
– Exploring the benefits of cultivating creative thinking skills
Module 2: Characteristics of Creative Thinkers
– Identifying the traits and habits of creative individuals
– Developing a growth mindset and embracing uncertainty
– Nurturing curiosity, openness, and a willingness to take risks
Module 3: Overcoming Creative Blocks
– Understanding common obstacles to creative thinking
– Techniques for overcoming creative blocks and mental barriers
– Cultivating resilience in the face of challenges
Module 4: Divergent Thinking Techniques
– Exploring divergent thinking and idea generation
– Brainstorming techniques for generating a multitude of ideas
– Mind mapping, free association, and random word methods
Module 5: Convergent Thinking and Idea Selection
– Transitioning from divergent to convergent thinking
– Evaluating and selecting the most promising ideas
– Tools for refining and developing selected ideas
Module 6: Reframing and Perspective Shifting
– Using reframing to view problems from different angles
– Applying lateral thinking and changing perspectives
– Seeing opportunities in challenges and constraints
Module 7: Analogical Thinking and Metaphors
– Harnessing analogies and metaphors for creative insights
– Connecting seemingly unrelated concepts to spur creativity
– Using metaphorical thinking to find novel solutions
Module 8: Mindfulness and Creativity
– Integrating mindfulness practices into creative thinking
– Enhancing awareness and presence to foster creativity
– Using mindfulness to overcome distractions and enhance focus
Module 9: Creative Problem-Solving Models
– Introducing structured creative problem-solving frameworks
– Applying models such as Osborn-Parnes Creative Problem Solving (CPS)
– Combining analytical and creative thinking in problem-solving
Module 10: Experimentation and Prototyping
– Embracing experimentation as a key aspect of creative thinking
– Rapid prototyping and iterative development of ideas
– Learning from failures and using feedback to refine concepts
Module 11: Collaborative Creativity
– Leveraging the power of group creativity and collaboration
– Techniques for fostering creative synergy in teams
– Overcoming challenges in collaborative creative processes
Module 12: Cultivating Creativity in Different Contexts
– Applying creative thinking to various domains (business, arts, science)
– Adapting creative thinking techniques to personal and professional goals
– Balancing structured processes with spontaneous creativity
Module 13: Ethical Considerations in Creative Thinking
– Addressing ethical dilemmas and social responsibility in creative work
– Using creative thinking to address societal and environmental challenges
Module 14: Case Studies and Inspiring Examples
– Analyzing real-world examples of creative breakthroughs
– Learning from innovative thinkers and their creative journeys
Module 15: Applying Creative Thinking
– Applying creative thinking techniques to real-life scenarios
– Developing action plans for ongoing creative practice
