BRAND BUILDING

COURSE OBJECTIVE

Create a brand with personality from Scratch and Develop an existed brand in different cases to meet the new objective of the brand.

DIPLOMA STRUCTURE

Module 1: Introduction to Creative Digital Content

– Understanding the role and impact of digital content in modern communication

– Differentiating between various types of digital content (text, images, video, etc.)

– Exploring the evolution of digital content and its influence on audiences

Module 2: Content Strategy and Planning

– Defining the purpose and goals of digital content

– Developing a content strategy aligned with target audiences and objectives

– Creating a content calendar and planning for consistent delivery

Module 3: Crafting Compelling Copy for Digital Platforms

– Writing engaging and concise copy for online content

– Adapting writing styles for different digital mediums

– Incorporating keywords and SEO techniques for search visibility

Module 4: Visual Content Creation and Design

– Design principles for creating visually appealing graphics

– Using tools like Canva, Adobe Spark, and others for visual content

– Integrating images, infographics, and illustrations in digital content

Module 5: Video Content Creation and Storytelling

– The art of visual storytelling in video content

– Scriptwriting and storyboarding for video production

– Basic video shooting and editing techniques for digital content

Module 6: Interactive and Multimedia Content

– Creating interactive content like quizzes, polls, and interactive infographics

– Incorporating multimedia elements (audio, video, animation) for engagement

– Designing user-friendly and immersive digital experiences

Module 7: Social Media Content Strategy

– Tailoring content for different social media platforms

– Developing content that resonates with specific target audiences

– Utilizing social media scheduling tools for efficient posting

Module 8: Blogging and Long-Form Content

– Writing in-depth articles and blog posts for digital consumption

– Crafting informative, entertaining, and shareable long-form content

– Incorporating storytelling and relevant visuals in blog content

Module 9: Podcasting and Audio Content

– Creating engaging podcast episodes and audio content

– Scripting, recording, and editing podcast episodes

– Distributing and promoting audio content on various platforms

Module 10: Influencer and Collaborative Content

– Understanding influencer marketing and content collaboration

– Identifying suitable influencers and collaborators for content creation

– Navigating partnerships and maintaining authenticity in collaborative content

Module 11: Visual Branding and Consistency

– Translating brand identity into visual digital content

– Maintaining visual consistency across different digital touchpoints

– Creating templates and guidelines for branded digital content

Module 12: Analytics and Performance Measurement

– Monitoring and measuring the effectiveness of digital content

– Analyzing engagement metrics, reach, and audience interactions

– Using insights to refine content strategy and optimize performance

Module 13: Adaptation to Emerging Trends

– Staying updated with emerging trends in digital content

– Exploring new formats, technologies, and platforms

– Adapting content strategies to changing audience behaviors

Module 14: Ethical Considerations in Digital Content

– Addressing ethical issues in digital content creation and distribution

– Ensuring accuracy, transparency, and authenticity in digital content

Module 15: Case Studies and Industry Insights

– Analyzing successful digital content campaigns and their impact

– Learning from industry experts and real-world examples

Module 16: Capstone Digital Content Project

– Applying creative digital content concepts to create a comprehensive campaign

– Presenting the campaign, explaining creative choices and strategies