CREATIVE COPYWRITING COURSE

COURSE OBJECTIVE:

Students will know and practice the real “secrets” behind a persuasive creative writing. They will learn that the art and science of direct-response “piece of writing” involves strategically delivering words (whether written or spoken) that get people to take some form of action.

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​WHAT YOU WILL GAIN FROM THIS COURSE

The principles and structures of “writing to sell” and mastering writing for various media, in various formats. 

DIPLOMA STRUCTURE

Module 1: Introduction to Creative Copywriting

– Understanding the role and impact of copywriting in marketing and communication

– Differentiating between copywriting and other forms of writing

– Exploring the creative aspects of persuasive writing

Module 2: The Art of Storytelling

– The power of storytelling in engaging and connecting with audiences

– Crafting compelling narratives that resonate with readers

– Applying storytelling techniques to various types of copy

Module 3: Audience Analysis and Persona Development

– Identifying target audiences and understanding their needs

– Creating detailed audience personas to inform writing strategies

– Tailoring language and tone to different audience segments

Module 4: Copywriting Techniques and Styles

– Exploring different writing styles (creative, persuasive, informative, etc.)

– Mastering the art of headline writing and attention-grabbing openings

– Crafting clear and concise copy that delivers the message effectively

Module 5: Emotional Appeal and Psychology of Persuasion

– Using emotional triggers to engage readers and elicit responses

– Understanding psychological principles that influence decision-making

– Applying persuasion techniques in copy to drive desired actions

Module 6: Writing for Different Mediums

– Adapting writing styles for various mediums (print, digital, social media)

– Creating effective copy for advertisements, websites, social posts, etc.

– Incorporating keywords and SEO techniques for online platforms

Module 7: Brand Voice and Tone

– Defining the brand’s unique voice and tone in copy

– Maintaining consistency in messaging across different content

– Balancing brand identity with the target audience’s preferences

Module 8: Creative Headlines and Taglines

– Crafting attention-grabbing headlines and subheadings

– Developing memorable taglines and slogans

– Utilizing wordplay, puns, and humor effectively

Module 9: Call-to-Action (CTA) and Conversion Copywriting

– Writing persuasive CTAs that encourage desired actions

– Applying principles of conversion copywriting to drive conversions

– Optimizing copy for landing pages, emails, and sales materials

Module 10: Visual Communication and Copy

– Collaborating with designers to integrate copy with visuals

– Creating copy that complements and enhances visual elements

– Understanding the interplay between words and images

Module 11: Long-Form Content and Storytelling

– Crafting engaging long-form content such as articles and blog posts

– Telling a comprehensive story within extended copy

– Maintaining reader interest and engagement in longer formats

Module 12: Editing and Proofreading

– The importance of editing for clarity, consistency, and accuracy

– Proofreading techniques to catch errors and polish copy

– Ensuring a professional final product through meticulous editing

Module 13: Freelance Copywriting and Client Communication

– Introduction to freelance copywriting and building a portfolio

– Effective communication with clients to understand project requirements

– Writing proposals, contracts, and managing client relationships

Module 14: Ethical Considerations in Copywriting

– Addressing ethical challenges in persuasive writing

– Ensuring transparency and honesty in advertising and marketing copy

Module 15: Case Studies and Industry Insights

– Analyzing successful copywriting campaigns and their impact

– Learning from experienced copywriters and their strategies

Module 16: Copywriting Portfolio Development

– Compiling a diverse and compelling copywriting portfolio

– Showcasing different types of writing and styles

Module 17: Capstone Copywriting Project

– Applying copywriting concepts to create a comprehensive copywriting campaign

– Presenting the campaign, explaining creative choices and strategies