Students begin this lesson on cross-cultural communication in business by reflecting on their own experiences in which they’ve noticed cultural differences (e.g. dress code, body language). Then, they read some opinions on communication and culture, and they expand on the one they agree with most. Next, students begin to explore ‘The Culture Map’, a scale which helps people understand how cultural differences impact international business. They look at the names of the scales and match them with what they think they represent.